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Basically, if you want to add or change outside of the default state of other Word Press themes or child themes, you’re going to need to code…or else hire someone to code for you. Here’s the deal: The traditional Word Press theme and child theme architecture is both limited and outdated.In order to have total template control without messing with code, you need a new architecture. Thesis blasts through the limitations of the old Word Press template system and brings you total template control with our patent-pending visual template editor. With Thesis, you can pop open the template editor and BOOM—you can make it happen right now.The implications here are serious: If your site doesn’t leverage markup schema, it’s probably going to lose rankings to another site that does.But if you’ve got Thesis, you’re going to be the one taking those rankings.If Thesis detects custom post types or custom taxonomies, it will create special templates for each of these items in your Skin (and it doesn’t matter which Skin you’re using! No matter what kind of site you’re running on Word Press, Thesis will adapt to your environment and give you a code-free way to control it. Not only does Thesis 2 serve streamlined, search engine optimized HTML5, but it also minimizes HTTP requests, regardless of the Skin you’re using!Also, if you want to create your own custom templates on the fly, you can do it from the comfort of the visual template editor—no FTP clients, text editors, or other technical things required. (That’s geek-speak for “your site loads faster because it uses fewer resources.” Search engines LOVE this kind of thing.) And with “one click easy” tools for additional optimization, Thesis 2 has everything you need to establish an authoritative website and dominate the search engines.Thesis 2 is like your own personal designer—an innovative new system that helps turn your customization dreams into a pixel-perfect reality. Thesis Boxes give you the functionality you want—completely integrated with Word Press—precisely where you want it. In order to give your site the best opportunity to rank well, you need to focus on both performance and optimization.With other themes, “custom” is marketing speak for “you’re gonna need code for this.” Thesis, however, respects the meaning of the word “custom” and thoughtfully scans your Word Press installation to incorporate anything you might have added to it. chance that somebody else already has (because Boxes are easy to build, and the Thesis community loves ’em! Here’s a sample of Boxes that are currently available for free to Thesis Professional license holders: Do you want your Word Press blog to rank higher in search engines? Thanks to its remarkably efficient new architecture, Thesis 2 offers performance capabilities that no other theme can match.
That’s right—after installing Thesis, you’ll have a responsive website that works seamlessly on mobile devices everywhere. There’s a dirty little secret other theme companies don’t want you to know: With the traditional Word Press theme and child theme architecture, the only way to edit templates is to get your hands messy with code.
(You read that right—Thesis is now tuning typography for individual FONTS!
No other software on the planet can do this.) The bottom line?
comfortable with Word Press, an FTP client, a text editor, and of course, code.
If that strikes you as overkill or if you find that intimidating, you’re not alone.